Scoring Tests
Making a Sale
Evaluate agent's ability to move customers toward buying and close sales.
What it measures
This score measures how well the agent moves the customer toward buying, from early interest (questions) to commitment (checkout/demo/payment). It rewards clear sales progress: answering buying questions, handling objections, and setting a next step.
What "good" looks like
- The agent answers buying questions clearly (price, availability, options).
- It guides the customer to the next step (checkout, payment method, booking, quote).
- It confirms the customer's intent and reduces uncertainty.
Common reasons for lower scores
- No clear next step ("let me know if you need anything" and nothing else).
- The agent avoids pricing or key purchase details.
- The conversation ends without progress toward purchase.
Examples
High (9–10): "Customer says 'I'll take it', agent confirms price, collects payment method, and guides them to checkout."
Mid (6–7): "Agent gives correct price and key details, but never asks for the next step or confirms purchase."
Low (1–3): "Agent avoids pricing, gives confusing answers, or the customer leaves without any buying progress."
How to read the scale
| Score | Description |
|---|---|
| 10 | Sale is completed or the customer clearly commits and next step is set. |
| 9 | Very close; intent is clear and next step is almost fully locked in. |
| 8 | Strong progress; customer is likely to buy, minor missing piece. |
| 7 | Good progress; info delivered, but no firm next step. |
| 6 | Some progress; still missing important buying info or confidence. |
| 5 | Mixed; conversation doesn't reliably move toward purchase. |
| 4 | Weak; little sales movement. |
| 3 | Poor; stalled or generic responses. |
| 2 | Very poor; errors or confusion push customer away. |
| 1 | Sale actively harmed (misleading info or strong frustration). |